MATH

Are all that matters...

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Your LeadGen efforts need to do one of three things:

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1. Bring in and more customers

2. Close customers faster

3. Cost less money per customer

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That's it.

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Anything else is not of value.

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However, that is not to say that you do not play the long game.

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The long game is a trusted name in the market for customer information, the long game is an open and clear sales process, the long game makes you a place people naturally want to go to to learn, get better and differentiate.

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You can drive performance and build out the long game.