CREATIVE

Teach Me

Creative has about 5% to do with brand and image and about 95% to do with content.

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Service consumers today are first and foremost in the market for knowledge.  teach me, educate me, show me that you know what you are doing and I can trust you!

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Don't sell to me until I want to be sold to, let me lead myself down this path.

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So creative has to feature a comprehensive pillaring social media strategy of one initial, foundational message that is propagated throughout myriad social media and ad network channels.

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Additionally, creative needs to include a symbiotic message through email drip, test and onsite lead nurturing.  

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Creative is best done from a stop down, strategic standpoint, then narrowing and focusing your message to prospect based on identified personas as well as identified, specific prospect hot button issues.

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