TOOLS, TOOLS, TOOLS

Step One in LeadGen

You've got to have the best practice tools and they need to be correctly deployed.

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The most important things we have learned is:

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Traffic+Website+Marketing Automation+CRM platform+Sales Action must all blend together and work seamlessly.

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A prospect for your service, upon touching your external content or website,  must immediately become part of a nurturing, leading process to identify their persona (CEO, CFO, owner/operator, etc.), identify their key information needs, identify their key pain points and then align you're sales and marketing efforts to that characterization.

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And then methodically and predictably nurturing that prospect through integrated tools.

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It's step one and if it's done right is the foundation for a powerful, revenue-lifting LeadGen formula.

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