NURTUR
ONE THING
THAT'S ALL WE DO
B2B LEADGEN SYSTEMS FROM START TO FINISH
BUILDING BLOCKS
First and foremost, you need a set of tools to build out your LeadGen infrastructure.
We analyze what your current infrastructure is, help you select the best tools and then use best practices to deploy those tools across all customer touch points and lead nurturing methods.
FINGER PAINTING
Creative includes nurturing emails, nurturing website content for prospects, nurturing reports and content and social and paid media content strategies.
We have a specific, social media-based strategy that we pursue with all of our customers which quickly makes them a trusted source for prospect solutions.
Our social media strategy is what we call "Pillaring," and it makes social a unified, clear strategy to building long term authenticity and brand trust.
MATH
Test, test, test, then measure, measure, measure, then adjust adjust, adjust.
Then...test, test, test, then measure, measure, measure, then adjust adjust, adjust.
We believe in positive measurable results, in the form of:
More sales,
Quicker sales,
Higher close rates,
Lower sales costs
Sales team retention
SOCIAL STRATEGY
We follow a social media content and distribution model called "Pillaring."
Primarily, we focus on creating question/answer format, which serves as a customer conduit of what your customers and prospects care about.
Using a Q&A format, we work with you to create weekly long form video content and then fracture it down into micro content to be distributed throughout the week on various social media channels.
Using our format, you/we will create over 1,100 social media posts in a typical year.
All of this is done under a consistent, methodical plan to build brand knowledge and TRUST and move more eyeballs into your ecosystem.
Great LeadGen starts and ends with great fundamentals, blocking and tackling and getting better every day.
The cornerstone of great LeadGen is building the targeted persona experience flow.
And then once that is done, testing, testing, testing to optimize your conversion results.
There's a lot of honing, running the same play over and over and over again and getting really good at execution.
